Verdict in 30 Seconds
Pros
- Unlimited contacts on all plans
- Built-in SMS marketing and transactional email
- Generous free tier (300 emails/day)
Cons
- Email template editor needs improvement
- Automation workflows less intuitive
- Daily sending limits apply even on paid
Brevo (formerly Sendinblue) takes a different approach — unlimited contacts on all plans, paid by email volume instead. It also includes SMS marketing, transactional email, and live chat, making it a versatile multi-channel platform.
Key Features
- Email Marketing
- SMS Marketing
- Transactional Email
- Live Chat
- CRM
- Marketing Automation
Pricing Breakdown
Plans and pricing as of our latest review. Always check the provider’s site for current rates.
Free
$0/mo
- Unlimited contacts
- 300 emails/day
- Customizable templates
Starter
$25/mo
- 20,000 emails/month
- No daily limit
- Basic analytics
Business
$65/mo
- 40,000 emails/month
- Marketing automation
- A/B testing
Pros & Cons
Pros
- Unlimited contacts on all plans
- Built-in SMS marketing and transactional email
- Generous free tier (300 emails/day)
- Live chat and CRM included
Cons
- Email template editor needs improvement
- Automation workflows less intuitive
- Daily sending limits apply even on paid
- Reporting less detailed than niche tools
Who Brevo Is For
Brevo is best for transactional email & sms. It's a solid performer in the Email Marketing space that gets the job done well.
With a free trial available, you can test Brevo risk-free before committing. We recommend taking it for a spin with a real project to see if the workflow clicks for you.
Final Verdict
Brevo is a solid choice for anyone in the market for email marketing tools. It's not perfect, no tool is, but the trade-offs are reasonable and the core experience is strong.
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Alternatives to Brevo
Not sure Brevo is right for you? Here are some top alternatives worth considering.